kmckillop, Author at Automotive Digital Advertising

Author: kmckillop

If you're like many dealers, you provide Wifi access to your guests.   What we have seen is that many of these Wifi Hotspots are configured to redirect your guests to your website immediately after they 'sign-on'. This seems like a smart thing to do - send them to your website - however, the problem is most people don't want to visit your website.  They are already at your store. They're looking to kill time, do some...

"Google Posts" is finally available to all Google My Business listings. Posts allow you to share information when your listing appears in both Google search and Google maps results (Desktop, Mobile and Google Apps).  Google announced the rollout on June 22nd here. Google Posts allows you to share items like current vehicle incentives and drive traffic to your desired landing page to provide further details. You can showcase your dealership or current offers - the choice is yours. How...

We often get asked about Google AdWords Ad Extensions.  People will hear a Google announcement about a new extension and ask if we’re currently using it for their account.  Or they’ll ask if we are using an existing extension because they didn’t personally see it when they did a search themselves. [mkdf_blockquote text="Adding an extension won’t guarantee that it will show with your ad all the time" title_tag="h2" width="80"] A perfect example is the location extension. Your physical...

Ads are coming to Facebook Messenger according to an announcement by Facebook on Tuesday. Facebook has been testing ads, within Messenger, in Australia and Thailand in a beta.   After a successful test, they will be expanding the beta further. This will be done by offering Messenger ads globally, allowing advertisers to leverage Facebook targeting to extend their reach to people in Messenger. More than 1.2 billion people use Messenger every month, which gives businesses an opportunity to expand the reach...

The greatest question, that every business investing in online advertising asks, is “did it lead to a sale?”.  That’s a simple question when you sell things online like Amazon. What happens when you sell things offline, where people visit a store or, in this discussion - at a car dealership? Nobody buys a car online (yet), but dealers put big money into online advertising. How do we know how effective online advertising is at driving foot traffic to...

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we audit accounts on behalf of dealers and sometimes take over the management of Adwords accounts, we often find all kinds of waste, some of it small, and other times thousands wasted. It would have been thousands more...

We recently completed a case study with one of our dealers Agincourt Mazda.   Agincourt wanting to cut down on the pricey subprime credit app leads from lead vendors in Canada, they looked to us to help lower their CPL (cost per lead). [mkdf_button size="medium" type="solid" text="Read Facebook Case Study" custom_class="" icon_pack="font_awesome" fa_icon="" link="https://www.facebook.com/business/success/agincourt-mazda" target="_blank" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""] Facebooks lead ad product fit the bill for us and we were able to...

I like to call it the receipt report.   You know the kind of report that you get at the end of the month, that tells you what you just purchased, rather than what your purchase did for you? So much advertising is run through media agencies/companies and more that are shocking to see. Thousands upon thousands of dollars spent and not a single bit of it is reported using any meaningful metrics.   They're just receipts! Often dealers...

Google has done a 180 on its decision to remove "Reviews from the web".  Just over the weekend (I can't confirm when it was changed) we noticed they are BACK.  For those of you that don't recall, Google would display reviews about a business from other sources (besides Google) in your local business listing.   Instead of displaying Google reviews exclusively, it could also show reviews from other online sources. Google removed that information well over a...

You've seen this in your Google Analytics since the first day you logged in, and it's been around from the beginning.  But lately, you're seeing a lot more of your website traffic coming from the source / medium "(Direct / None)" and you can't figure out why? I'm sure you have heard various reasons why you see traffic under that label.  Does any of this sound familiar? The user typed in the website URL directly into the browser. The user...