Author: kmckillop

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we audit accounts on behalf of dealers and sometimes take over the management of Adwords accounts, we often find all kinds of waste, some of it small, and other times thousands wasted. It would have been thousands more...

We recently completed a case study with one of our dealers Agincourt Mazda.   Agincourt wanting to cut down on the pricey subprime credit app leads from lead vendors in Canada, they looked to us to help lower their CPL (cost per lead). [mkdf_button size="medium" type="solid" text="Read Facebook Case Study" custom_class="" icon_pack="font_awesome" fa_icon="" link="https://www.facebook.com/business/success/agincourt-mazda" target="_blank" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""] Facebooks lead ad product fit the bill for us and we were able to...

I like to call it the receipt report.   You know the kind of report that you get at the end of the month, that tells you what you just purchased, rather than what your purchase did for you? So much advertising is run through media agencies/companies and more that are shocking to see. Thousands upon thousands of dollars spent and not a single bit of it is reported using any meaningful metrics.   They're just receipts! Often dealers...

Google has done a 180 on its decision to remove "Reviews from the web".  Just over the weekend (I can't confirm when it was changed) we noticed they are BACK.  For those of you that don't recall, Google would display reviews about a business from other sources (besides Google) in your local business listing.   Instead of displaying Google reviews exclusively, it could also show reviews from other online sources. Google removed that information well over a...

You've seen this in your Google Analytics since the first day you logged in, and it's been around from the beginning.  But lately, you're seeing a lot more of your website traffic coming from the source / medium "(Direct / None)" and you can't figure out why? I'm sure you have heard various reasons why you see traffic under that label.  Does any of this sound familiar? The user typed in the website URL directly into the browser. The user...

Facebook Lead Ads, a simple way to sign up for your offers & promotions from anywhere. With people spending more and more time on their mobile device, it becomes increasingly harder to get leads from your website. It's cumbersome to start filling in lead forms on a mobile device, mobile optimized or not. Too many clicks, then a scroll, then typing - I'd just rather *not*. Imagine a potential customer sees your ad on Facebook (desktop or mobile...

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than it really is Your time on site will be lower than it really is. Your total visitors will be higher than it really is. Your conversion rate will be lower than it really is. I can go on.  Your analytics...

Often when speaking and dealing with agencies, dealers (rightfully so) are always focused on the fees associated with managing their advertising. Unfortunately this doesn't paint the real picture of how much it costs the dealership. There is a hidden cost that nobody discusses or checks. I suppose it is a difficult one to know ahead of time, but if you've been using a particular agency for any amount of time, or doing it yourself, you will have the...