Connect with people precisely when they are researching

Every day, we all browse the millions of pages on the web to look at what we’re interested in and research our favorite products, or our next automobile. Wouldn’t it be great if you could connect with users as they read web content that’s directly related to your inventory, with the precision and accuracy ? With MoveYourMetal.com’s powerful contextual targeting, you can.

• Google’s display network reaches 92% of internet users. Show them your message and automatically target highly engaged consumers when they’re reading about your cars/trucks/brand, in real time.
• Sophisticated technology can scan and understand web page content based on factors like keywords, frequency of words, linguistics, page structure, and more, to make sure your ads are as targeted as they can be.
• Use keyword level targeting and bidding to make sure you reach the right audience.
• Zero in on your ideal customers by combining contextual targeting with other targeting, such as remarketing, frequency capping, exclusion controls and other targeting technology, we can cover it all.
• To ensure brand safety the technology we use makes sure your ads don’t appear next to undesirable content, because that would just be bad.

Placement Targeting

Want to pick your own sites? Do you already know sites that your customers visit? This could be auto blogs, review sites, hobbyist sites. Placement targeting lets you put your message in the best place for your dealership. You can show your ad on selected web pages, online videos, RSS feeds, and mobile sites.

We can also pinpoint relevant pages on certain websites. We can reach specific types of customers on certain websites by using both contextual and placement targeting at once. For instance, you might choose an automotive website (placement targeting) and then let Google technology find pages on that website that discuss the model you’re advertising or the brand (contextual targeting).

Bring your customers back to your business

With remarketing, you can reach customers who have come to your website, and show them relevant ads as they browse other sites across the web after they have left yours. It’s a powerful way to match the right people with the right message.  Because the car buying process involves a lot of research, people may leave to continue searching, but with retargeting, you can continue to show ads specifically to those people.

When you use remarketing, you tag pages of your site that correspond to certain categories you want to promote. For example, you could add a specific used vehicles tag on all of your pages where you sell used vehicles, then create a campaign to show tailored messages to people who’ve visited those pages. They would see these ads as they browse other sites across the Google Display Network – reminding them of your dealership and the used vehicles they were previously looking for and driving them back to your site to buy.

This is incredibly powerful when targeting by models, as you can almost speak directly to the consumer as they continue browsing the internet.

Demographic Targeting

Want to reach women? Or 20 year olds? Show ads to users based on their age and gender with Demographics targeting.

Brand marketers can find new audiences and reach specific demographic groups. By combining demographics with other targeting methods to reach specific audiences, or by customizing their ads based on age or gender, direct response marketers can see dramatic returns.  It’s a different audience for different models.  Different age groups for different cars, different cars for different genders.   Why spend time and resources showing pickup truck ads to grandma, probably not a very targeted campaign.

Interest Categories

Interest categories help you reach your target audience, showing highly relevant messages to potential customers while they surf the Web.

Choose from a range of interest categories, such as travel, entertainment, sports, or car enthusiasts and we’ll show ads to people that we think are interested in those categories.

Into sports cars or trucks?   Do a lot of camping or racing?   You can zero in on the very audience that are the target market for the models you are wanting to move off your lot.

Geographic Targeting

Find that a certain model is selling better in other areas?  Want to exclude certain areas?     Don’t waste money and time showing ads to people that are too far away, or tailor the message to them.  Being able to determine where they are coming from provides important information, and being able to target people in other areas could be apart of your dealerships strategies.

More and more dealerships are making out of town sales and shipping cars across the country.  The ability for your buyers to do a lot of research makes it easy for them, so your audience has substantially grown!