Digital Dealer News - Automotive Digital Advertising

Digital Dealer News

Throughout our lives we have many items that require tuning.  Maybe it's a musical instrument, sporting equipment, an automobile, just to name a few. We understand why we tune - for better performance of course. However, one area that is neglected online...

There is an extensive amount of information available when measuring online advertising performance.  But when it comes to Facebook, most people are measuring the wrong numbers and making misinformed decisions. We manage a lot of Facebook advertising every month ...

It pains us here at MYM, when we encounter our own customers who are paying for digital advertising to their local news publisher, and we see the results.  Maybe it's a big media company in town, or a local paper. ...

Google AdWords has a very handy report built-in that will answer an age-old question that continues to come up very regularly with us. Are your competitors bidding on your dealership name? Are they advertising/bidding on keywords in your primary market area? Both...

If you're like many dealers, you provide Wifi access to your guests.   What we have seen is that many of these Wifi Hotspots are configured to redirect your guests to your website immediately after they 'sign-on'. This seems like a...

"Google Posts" is finally available to all Google My Business listings. Posts allow you to share information when your listing appears in both Google search and Google maps results (Desktop, Mobile and Google Apps).  Google announced the rollout on June...

We often get asked about Google AdWords Ad Extensions.  People will hear a Google announcement about a new extension and ask if we’re currently using it for their account.  Or they’ll ask if we are using an existing extension because...

Ads are coming to Facebook Messenger according to an announcement by Facebook on Tuesday. Facebook has been testing ads, within Messenger, in Australia and Thailand in a beta.   After a successful test, they will be expanding the beta further. This will be...