Digital Dealer News - Automotive Digital Advertising

Digital Dealer News

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than...

Often when speaking and dealing with agencies, dealers (rightfully so) are always focused on the fees associated with managing their advertising. Unfortunately this doesn't paint the real picture of how much it costs the dealership. There is a hidden cost that...