Analytics

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we audit accounts on behalf of dealers and sometimes take over the management of Adwords accounts, we often find all kinds of waste, some of it small, and other times thousands wasted. It would have been thousands more...

I like to call it the receipt report.   You know the kind of report that you get at the end of the month, that tells you what you just purchased, rather than what your purchase did for you? So much advertising is run through media agencies/companies and more that are shocking to see. Thousands upon thousands of dollars spent and not a single bit of it is reported using any meaningful metrics.   They're just receipts! Often dealers...

You've seen this in your Google Analytics since the first day you logged in, and it's been around from the beginning.  But lately, you're seeing a lot more of your website traffic coming from the source / medium "(Direct / None)" and you can't figure out why? I'm sure you have heard various reasons why you see traffic under that label.  Does any of this sound familiar? The user typed in the website URL directly into the browser. The user...

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than it really is Your time on site will be lower than it really is. Your total visitors will be higher than it really is. Your conversion rate will be lower than it really is. I can go on.  Your analytics...