Facebook

Ads are coming to Facebook Messenger according to an announcement by Facebook on Tuesday. Facebook has been testing ads, within Messenger, in Australia and Thailand in a beta.   After a successful test, they will be expanding the beta further. This will be done by offering Messenger ads globally, allowing advertisers to leverage Facebook targeting to extend their reach to people in Messenger. More than 1.2 billion people use Messenger every month, which gives businesses an opportunity to expand the reach...

The greatest question, that every business investing in online advertising asks, is “did it lead to a sale?”.  That’s a simple question when you sell things online like Amazon. What happens when you sell things offline, where people visit a store or, in this discussion - at a car dealership? Nobody buys a car online (yet), but dealers put big money into online advertising. How do we know how effective online advertising is at driving foot traffic to...

We recently completed a case study with one of our dealers Agincourt Mazda.   Agincourt wanting to cut down on the pricey subprime credit app leads from lead vendors in Canada, they looked to us to help lower their CPL (cost per lead). [mkdf_button size="medium" type="solid" text="Read Facebook Case Study" custom_class="" icon_pack="font_awesome" fa_icon="" link="https://www.facebook.com/business/success/agincourt-mazda" target="_blank" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="" font_weight="" margin=""] Facebooks lead ad product fit the bill for us and we were able to...

Facebook Lead Ads, a simple way to sign up for your offers & promotions from anywhere. With people spending more and more time on their mobile device, it becomes increasingly harder to get leads from your website. It's cumbersome to start filling in lead forms on a mobile device, mobile optimized or not. Too many clicks, then a scroll, then typing - I'd just rather *not*. Imagine a potential customer sees your ad on Facebook (desktop or mobile...