Google Archives - Automotive Digital Advertising

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With so much being announced by Google over the last 6 months in their advertising arena, certain aspects of it can be easily overlooked. As advertisers are slowly forced to upgrade to the new Google Ads experience, they're being introduced to new features that never existed. One of these new features in the new interface and experience is custom-intent audiences.   I believe this new feature is to combat the migration of advertising from the Google Display Network to Facebook...

Google AdWords has a very handy report built-in that will answer an age-old question that continues to come up very regularly with us. Are your competitors bidding on your dealership name? Are they advertising/bidding on keywords in your primary market area? Both of these tactics are typically forbidden by the OEM as part of the franchise agreement and co-op reimbursement. What's difficult is to really 'prove' this without a doubt.  There are a lot of moving parts to AdWords,...

"Google Posts" is finally available to all Google My Business listings. Posts allow you to share information when your listing appears in both Google search and Google maps results (Desktop, Mobile and Google Apps).  Google announced the rollout on June 22nd here. Google Posts allows you to share items like current vehicle incentives and drive traffic to your desired landing page to provide further details. You can showcase your dealership or current offers - the choice is yours. How...