PPC

We often get asked about Google AdWords Ad Extensions.  People will hear a Google announcement about a new extension and ask if we’re currently using it for their account.  Or they’ll ask if we are using an existing extension because they didn’t personally see it when they did a search themselves. [mkdf_blockquote text="Adding an extension won’t guarantee that it will show with your ad all the time" title_tag="h2" width="80"] A perfect example is the location extension. Your physical...

Often when speaking and dealing with agencies, dealers (rightfully so) are always focused on the fees associated with managing their advertising. Unfortunately this doesn't paint the real picture of how much it costs the dealership. There is a hidden cost that nobody discusses or checks. I suppose it is a difficult one to know ahead of time, but if you've been using a particular agency for any amount of time, or doing it yourself, you will have the...