Kevin McKillop in News on February 3, 2013
Conversion tracking for a dealership website can be difficult and measuring how effective your paid (PPC) advertising is, can’t follow the traditional methods. In this video Kevin talks about other ways to evaluate your paid traffic beyond your standard conversion.
It can often be difficult to track whether your paid advertising online [...]
Kevin McKillop in PPC on June 27, 2012
One of the great advertising mistakes I see happen is continuing with the old school mentality of advertising. Back in the day of traditional advertising the ability to measure the effectiveness of an advertising campaign was fairly difficult and for the most part dealerships and advertising in general simply ignored that part.
In todays [...]