Digital Dealer News - Automotive Digital Advertising

Digital Dealer News

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we...

We recently completed a case study with one of our dealers Agincourt Mazda.   Agincourt wanting to cut down on the pricey subprime credit app leads from lead vendors in Canada, they looked to us to help lower their CPL...

Google has done a 180 on its decision to remove "Reviews from the web".  Just over the weekend (I can't confirm when it was changed) we noticed they are BACK.  For those of you that don't recall, Google would display...

Facebook Lead Ads, a simple way to sign up for your offers & promotions from anywhere. With people spending more and more time on their mobile device, it becomes increasingly harder to get leads from your website. It's cumbersome to start...

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than...

Often when speaking and dealing with agencies, dealers (rightfully so) are always focused on the fees associated with managing their advertising. Unfortunately this doesn't paint the real picture of how much it costs the dealership. There is a hidden cost that...