Analytics Archives - Automotive Digital Advertising

Analytics

Throughout our lives we have many items that require tuning.  Maybe it's a musical instrument, sporting equipment, an automobile, just to name a few. We understand why we tune - for better performance of course. However, one area that is neglected online...

It pains us here at MYM, when we encounter our own customers who are paying for digital advertising to their local news publisher, and we see the results.  Maybe it's a big media company in town, or a local paper. ...

If you're like many dealers, you provide Wifi access to your guests.   What we have seen is that many of these Wifi Hotspots are configured to redirect your guests to your website immediately after they 'sign-on'. This seems like a...

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we...

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than...