Case Studies - Automotive Digital Advertising

Case Studies

We have run several tests and continue to iterate the best button combinations, including shapes, fonts, colors, icons, and copy. Aiming for new vehicle lead submissions we changed some of the buttons, along with the look and color.   We tested…

Conversion Rate Optimization

We tested various color combinations for the CTA buttons on the pre-owned SRP for this particular dealer, we always measure lead submissions, not clicks. In this test, we ran with nothing more than the control and 3 variations changing ONLY…

Conversion Rate Optimization

We tested some changes to the main CTA button on the Pre-Owned SRP pages for this particular Mercedes-Benz dealer.    You can see the changes include spacing, shape, color and some icons. We tested 3 different color combinations.  

Conversion Rate Optimization

This particular trailer dealer wanted more inquiries.  They have just received a fresh brand new website from DealerSpike, and like every website vendor, they tend to design them to make them ‘match’ and look good to the eye without actually…

Conversion Rate Optimization

This popular Toyota dealer has been using the design they were given by the vendor.   A good one at that, absolutely nothing wrong with it and nobody from the vendor, to the dealer would have said otherwise. We tested this…

Conversion Rate Optimization

This Toyota dealership has been using its provided design from day one.   There is absolutely nothing wrong with the initial design, however, it was never tested by the dealership itself, using their own potential customers and local market. We tested…

Conversion Rate Optimization