51% Increase In Lead Submissions - FTFB - Automotive Digital Advertising

51% Increase In Lead Submissions – FTFB

51% Increase In Lead Submissions – FTFB
Conversion Rate Optimization

This particular trailer dealer wanted more inquiries.  They have just received a fresh brand new website from DealerSpike, and like every website vendor, they tend to design them to make them ‘match’ and look good to the eye without actually performing any testing.

We tested 3 different color combinations against the original

  • Control = 0.70% Conversion Rate
  • Winner = 1.06% Conversion Rate
  • Improvement = 51%

 

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