57% Increase In Pre-Owned Vehicle Leads
57% Increase In Pre-Owned Vehicle Leads
Conversion Rate Optimization
We tested various color combinations for the CTA buttons on the pre-owned SRP for this particular dealer, we always measure lead submissions, not clicks.
In this test, we ran with nothing more than the control and 3 variations changing ONLY the color to see that would impact performance.
- Control = 0.40% Conversion Rate
- Winner = 0.63% Conversion Rate
- Improvement = 57%
- 63 Additional Leads / Month
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