57% Increase In Pre-Owned Vehicle Leads - Automotive Digital Advertising

57% Increase In Pre-Owned Vehicle Leads

57% Increase In Pre-Owned Vehicle Leads
Conversion Rate Optimization

We tested various color combinations for the CTA buttons on the pre-owned SRP for this particular dealer, we always measure lead submissions, not clicks.

In this test, we ran with nothing more than the control and 3 variations changing ONLY the color to see that would impact performance.

  • Control = 0.40% Conversion Rate
  • Winner = 0.63% Conversion Rate
  • Improvement = 57%
  • 63 Additional Leads / Month
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