77% Increase of Pre-Owned Vehicle Leads – Mercedes-Benz
77% Increase of Pre-Owned Vehicle Leads – Mercedes-Benz
Conversion Rate Optimization
We tested some changes to the main CTA button on the Pre-Owned SRP pages for this particular Mercedes-Benz dealer. You can see the changes include spacing, shape, color and some icons.
We tested 3 different color combinations.
- Control = 0.31% Conversion Rate
- Winner = 0.55% Conversion Rate
- Improvement = 77%
- 29 Additional Leads / Month
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