77% Increase of Pre-Owned Vehicle Leads - Mercedes-Benz - Automotive Digital Advertising

77% Increase of Pre-Owned Vehicle Leads – Mercedes-Benz

77% Increase of Pre-Owned Vehicle Leads – Mercedes-Benz
Conversion Rate Optimization

We tested some changes to the main CTA button on the Pre-Owned SRP pages for this particular Mercedes-Benz dealer.    You can see the changes include spacing, shape, color and some icons.

We tested 3 different color combinations.

  • Control = 0.31% Conversion Rate
  • Winner = 0.55% Conversion Rate
  • Improvement = 77%
  • 29 Additional Leads / Month

 

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