79% Increase In New Vehicle Leads – Toyota

79% Increase In New Vehicle Leads – Toyota
Conversion Rate Optimization

This popular Toyota dealer has been using the design they were given by the vendor.   A good one at that, absolutely nothing wrong with it and nobody from the vendor, to the dealer would have said otherwise.

We tested this theory and came out with some different results.

We tested the CTA buttons on new VDPs, swapping out a few buttons and making design changes including 3 different colors.

  • Original = 0.34% Conversion Rate
  • Winner  = 0.61% Conversion Rate
  • Improvement = 79% Improvement
  • VDP Sessions Tested = 11,215
  • Test Duration = 57 Days