102% Increase of New Vehicle Leads

102% Increase of New Vehicle Leads
Conversion Rate Optimization

We have run several tests and continue to iterate the best button combinations, including shapes, fonts, colors, icons, and copy.

Aiming for new vehicle lead submissions we changed some of the buttons, along with the look and color.   We tested 3 different colors in this specific test with red being the winner.

  • Control = 0.33% Conversion Rate
  • Winner = 0.67% Conversion Rate
  • Improvement = 102%
  • 93 Additional Leads / Month