adwords Archives - Automotive Digital Advertising

adwords Tag

It pains us here at MYM, when we encounter our own customers who are paying for digital advertising to their local news publisher, and we see the results.  Maybe it's a big media company in town, or a local paper. ...

Google AdWords has a very handy report built-in that will answer an age-old question that continues to come up very regularly with us. Are your competitors bidding on your dealership name? Are they advertising/bidding on keywords in your primary market area? Both...

We often get asked about Google AdWords Ad Extensions.  People will hear a Google announcement about a new extension and ask if we’re currently using it for their account.  Or they’ll ask if we are using an existing extension because...

1814% seems like a ridiculous number - yes?  (it gets higher), but I assure you, this was calculated using real world data from 2017 that I will get into shortly. This revolves around dealerships and their AdWords accounts.   As we...

Often when speaking and dealing with agencies, dealers (rightfully so) are always focused on the fees associated with managing their advertising. Unfortunately this doesn't paint the real picture of how much it costs the dealership. There is a hidden cost that...