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There is an extensive amount of information available when measuring online advertising performance.  But when it comes to Facebook, most people are measuring the wrong numbers and making misinformed decisions. We manage a lot of Facebook advertising every month ...

It pains us here at MYM, when we encounter our own customers who are paying for digital advertising to their local news publisher, and we see the results.  Maybe it's a big media company in town, or a local paper. ...