Google Analytics Archives - Automotive Digital Advertising

Google Analytics Tag

There is an extensive amount of information available when measuring online advertising performance.  But when it comes to Facebook, most people are measuring the wrong numbers and making misinformed decisions. We manage a lot of Facebook advertising every month ...

It pains us here at MYM, when we encounter our own customers who are paying for digital advertising to their local news publisher, and we see the results.  Maybe it's a big media company in town, or a local paper. ...

If you're like many dealers, you provide Wifi access to your guests.   What we have seen is that many of these Wifi Hotspots are configured to redirect your guests to your website immediately after they 'sign-on'. This seems like a...

This has come up several times over the last couple of weeks, and I'd like to take a few minutes to help everyone address this problem. Your Google Analytics numbers are wrong, some are higher, some are lower. Your bounce rate will be higher than...